Are there any famous festivals in Ayrshire, United Kingdom?

Ayrshire hosts several events throughout the year. The Ayr Scottish International Storytelling Festival is a significant one, attracting storytellers from around the globe. There's also the Burnsfest, celebrating the life and works of Robert Burns, a prominent figure in Scottish culture and history, with events spread across various locations in Ayrshire.

What are the best bed and breakfasts in Ayrshire?

Among the B&Bs in Ayrshire, Barns Serviced Accommodation , Beechwood Ensuite Guest House and Harbourside Hotel are the most popular ones.

Are there unique cultural experiences or workshops available in Ayrshire, United Kingdom?

Absolutely! The Robert Burns Birthplace Museum in Alloway offers insights into the poet's life. Various workshops focusing on traditional crafts like weaving and pottery are often available at local craft centres; it's best to check local listings closer to your travel dates. You could also explore whisky distilleries in the region for a taste of Ayrshire's heritage.

What are the best bed and breakfasts with a pool in Ayrshire?

Savoy Park Hotel , The Clan Macgregor Room and The Clan Macfarlane Apartment are the best B&Bs with a pool in Ayrshire.

Which local specialties should not be missed in Ayrshire, United Kingdom?

Ayrshire has some fantastic food! Don't miss trying Ayrshire Dunlop cheese, a creamy, rich cheese with a distinctive flavour. Local seafood, particularly fresh oysters and langoustines, are also highly recommended. Many pubs and restaurants serve traditional Scottish dishes, such as Cullen Skink and haggis, neeps and tatties.

What are the best bed and breakfasts with a jacuzzi in Ayrshire?

The best B&Bs with a jacuzzi in Ayrshire are Retreat At The Knowe Auchincruive Estate , 2 Bed Lodge With Hot Tub On Friendly Farm Stay and The Stables At Brickrow Farm With Hot Tub .

What are some unique or less touristy places to visit in Ayrshire, United Kingdom?

While the Burns attractions are popular, consider exploring Culzean Castle Country Park for its stunning coastal views and less crowded paths. The smaller towns like Girvan and Ballantrae offer a quieter, more authentic Ayrshire experience with charming harbours and coastal walks.

What are the best bed and breakfasts for families and kids in Ayrshire?

The best B&Bs for families and kids in Ayrshire are Barns Serviced Accommodation , Beechwood Ensuite Guest House and Harbourside Hotel .

What kinds of terrain and natural landscapes does Ayrshire, United Kingdom offer?

Ayrshire boasts diverse landscapes. You'll find rolling hills, dramatic coastlines with sandy beaches and rugged cliffs, and fertile farmland. The coastline, particularly around the south, features dramatic cliffs and hidden coves. Inland, you'll encounter gentle hills perfect for walking.

What are the best pet friendly bed and breakfasts in Ayrshire?

The best pet friendly B&Bs in Ayrshire are Harbourside Hotel , Guest Suite - Own Entry - Self Catering and Savoy Park Hotel .

Are there family-friendly hiking trails in Ayrshire, United Kingdom?

Yes, many! Culzean Castle Country Park has numerous trails suitable for families, varying in length and difficulty. The coastal paths around Troon and Ayr also offer scenic, relatively easy walks with beautiful views. Always check trail conditions before setting out.

What are the best bed and breakfasts with parking in Ayrshire?

Barns Serviced Accommodation , Beechwood Ensuite Guest House and Harbourside Hotel are the best B&Bs with parking in Ayrshire.

Are there any safety tips for women travelling solo in Ayrshire, United Kingdom?

Ayrshire is generally safe, but standard precautions apply. Stick to well-lit areas at night, let someone know your itinerary, and be aware of your surroundings. As with any travel, it's wise to avoid walking alone in isolated areas, particularly at night.

What is the perfect week-long itinerary for Ayrshire, United Kingdom?

A week allows for a good exploration. Day 1-2: Explore Ayr, including the Robert Burns Birthplace Museum and Alloway. Day 3-4: Visit Culzean Castle and its country park. Day 5: Explore the coastal towns of Girvan or Ballantrae. Day 6: Enjoy a whisky distillery tour. Day 7: Relax on one of Ayrshire's beautiful beaches, such as Turnberry or Troon.

Are there any one-of-a-kind cultural experiences or workshops to try in Ayrshire, United Kingdom?

Definitely. Consider a traditional Scottish ceilidh (dance) for a fun, interactive cultural experience. Some craft centres might offer workshops in traditional weaving or pottery; check local listings for availability. A guided walk focusing on Robert Burns' life and works could be another unique experience.

What are some great opportunities to engage with locals and explore the culture of Ayrshire, United Kingdom?

Visiting local pubs and restaurants is a great way to meet people. Attending local events, such as farmers' markets or smaller festivals, provides opportunities to chat with residents. Consider staying in a bed and breakfast; this offers a chance to interact with locals and learn about the area from a personal perspective.

Ayrshire Bed and Breakfasts at the Best Price

9.9 218 reviews

The Dairy

gîte

This charming gîte is situated on a working farm just 10km from the Galloway Forest Park and offers stunning views of the surrounding countryside. The accommodation has received excellent ratings for location, cleanliness and user experience.
The cottage has three bedrooms and two bathrooms, comfortably sleeping five guests. Amenities include a fully equipped kitchen, a comfortable living area, a jacuzzi, a sauna, a garden, parking and central heating, making it perfect for a relaxing getaway.

9.4 369 reviews

Daviot Guest House

B&B, Ayr

Daviot Guest House is located just a minute's walk from Ayr Beach and a short drive from Greenan Beach and Ayr Racecourse. This makes it a great base for exploring the area's attractions, including the town centre and the beautiful Ayrshire coastline.
The guest house offers a choice of comfortable bedrooms, each with a private bathroom, flat-screen TV, and free Wi-Fi. Guests can enjoy a delicious breakfast, choose from a full English/Irish, vegetarian, or gluten-free option, and take advantage of the on-site parking.

9.9 55 reviews

Craignair Cottage

B&B, Dalbeattie

Craignair Cottage is a traditionally built granite house located just outside Dalbeattie, a 1.6km drive from the town centre and a 16km drive from Castle Douglas, offering a peaceful retreat with open views of the countryside. It has received excellent ratings for location, cleanliness and overall user experience.
The cottage has one bedroom and one bathroom, covering 30 square metres, comfortably accommodating two guests. Amenities include a kitchenette with a fridge, microwave, kettle and toaster, a spacious garden, a terrace, free Wi-Fi, a flat-screen TV with Freeview channels and a DVD player, and access to the River Urr for salmon fishing.

9.9 429 reviews

Station House Lanark Bed And Breakfast

B&B, Lanark

Station House Lanark Bed and Breakfast is located in Lanark, just 43km from both the Sir Chris Hoy Velodrome and Celtic Park, offering a peaceful retreat in a charming town setting. This guesthouse has consistently received excellent ratings for its cleanliness, location, and overall experience.
The accommodation features a shared lounge for guests to relax and socialise, and some rooms even have a private patio. Amenities include free Wi-Fi, on-site parking, and a garden, along with accessibility features for disabled guests. Guests can also enjoy the sun terrace, explore the area by bike, or watch cable TV in their room.

9.7 94 reviews

Scaurbridge House

B&B, Thornhill

Scaurbridge House, a pet-friendly guesthouse in Thornhill, Dumfries and Galloway, is conveniently located 6.6km from Drumlanrig Castle.
This one-bedroom, one-bathroom lodging offers free Wi-Fi, private parking, a garden, terrace, and on-site restaurant with room service, providing a comfortable base for exploring the surrounding area's hiking trails and golf courses.

9.6 361 reviews

Clyde View Bed & Breakfast

B&B, Dunoon

Clyde View B&B is a short drive from Benmore Botanic Garden and Blairmore and Strone Golf Club, offering stunning views of the Clyde estuary. Guests consistently rate the B&B highly for its excellent location, cleanliness, and overall experience.
The guest house has one bedroom and one bathroom, accommodating up to two guests. Guests can enjoy a range of amenities including free parking, a garden, a terrace, and complimentary Wi-Fi, along with a delicious breakfast and comfortable rooms.

No reviews

Self Catering Private Rural Apartment Ayrshire

B&B

Riverview is a rural apartment located 2 kilometres from local shops and 11 kilometres from the main town of Ayr.
The apartment has 3 bedrooms, 1 bathroom and can accommodate up to 12 guests. It comes equipped with a fully fitted kitchen, a dining area, a pool table, a selection of DVDs, a radio/CD player, books, games for adults and children, and free Wi-Fi.

No reviews

Adelaide By The Sea

B&B, Stevenston

Adelaide by the Sea is a bed and breakfast located in Stevenston, a 4-minute walk from Stevenston Beach, with Ardeer Golf Club 4 kilometres away.
This accommodation offers 1 bedroom and 1 bathroom, complimentary WiFi, a continental breakfast, and on-site kitchen facilities, with pets welcome and a check-out time between 06:00 AM and 12:00 PM.

8.4 510 reviews

St Andrews Guest House

B&B, Irvine

St Andrews Guest House is located in Irvine, just a short distance from Ardeer Beach and within easy reach of both Glasgow and Ayr. The guest house consistently receives very good ratings for its location, cleanliness, and overall experience.
The guest house offers comfortable accommodation with private bathrooms in all rooms and some rooms feature fully equipped kitchens. Guests can enjoy free on-site parking, complimentary Wi-Fi, and convenient access to local attractions such as Pollok Country Park and the House for an Art Lover.

9.5 175 reviews

Shawlee Cottage

B&B, Airdrie

Shawlee Cottage, a delightful guesthouse in Airdrie, enjoys a convenient location approximately 19 kilometres from both the Sir Chris Hoy Velodrome and Celtic Park, and 21 kilometres from Glasgow Cathedral and George Square.
This Airdrie B&B offers one bedroom with one bathroom, a private garden, free parking, Wi-Fi, and a self-catering kitchen, perfect for a peaceful stay near key attractions.

9.2 62 reviews

The Foresters Guest House

B&B, Inverkip

This Inverkip guesthouse is conveniently located, a 4-minute walk from Inverkip Station, within 14 kilometres of Gourock and Dunoon ferry terminals, and 19 kilometres from Rothesay Castle and Loch Lomond and The Trossachs National Park.
Guests can benefit from complimentary WiFi in public areas and on-site parking at this strictly smoke-free establishment, offering a tranquil base for exploring the Inverclyde region.

No reviews

Tobago Street House

B&B, Greenock

Tobago Street House, a guest house located on Tobago Street in Greenock, offers convenient access to local amenities within the town.
This 13 square meter accommodation provides a family-friendly stay with complimentary Wi-Fi, a garden, and parking, featuring a kitchen with a fridge and microwave oven.

Best Ayrshire bed and breakfasts with breakfast included

9.6 165 reviews

Langside Bed And Breakfast

B&B, Fenwick

Langside Bed and Breakfast is located in Fenwick, a short drive from major attractions like Hutchesons' Hall, Kelburn Castle, Dumbarton Castle, and Culzean Castle. The property has received excellent ratings for its location, cleanliness, and overall experience.
Langside offers a comfortable and convenient stay with a private bathroom and flat-screen TV in each room. Guests can enjoy a garden, picnic area, and packed lunches for day trips, along with free Wi-Fi, parking, and luggage storage.

8.8 1086 reviews

Burlington Guest House

B&B, Whiting Bay

Burlington Guest House is located in Whiting Bay, a short distance from the village centre and just a few miles from the beautiful beaches of the Isle of Arran. This guest house has been rated very good for its cleanliness and overall user experience and excellent for its location.
The guest house offers one bedroom and one bathroom, and comes with a kitchen, garden, terrace, and free parking. Guests can enjoy a peaceful garden, free WiFi, and a restaurant on-site, as well as easy access to beaches, walking trails, and cycling routes.

9.7 99 reviews

Whitehouse

B&B, Uplawmoor

Whitehouse B&B in Uplawmoor offers a peaceful retreat, approximately 18-22 kilometres from Glasgow attractions including Pollok Country Park, the House for an Art Lover, Ibrox Stadium, the Glasgow Science Centre, and Hampden Park.
This one-bedroom guesthouse sleeps up to three guests and features a garden, terrace, free Wi-Fi, private parking, and a shared lounge, providing a comfortable stay with excellent amenities.

8.8 540 reviews

Burnside Guest House

B&B, Ayr

The Burnside Guest House is a Victorian terraced property located just 100 yards from Ayr beach and a 5-minute walk from the town centre, making it ideal for exploring both the seaside and the town's attractions. It has received excellent ratings for its cleanliness, location, and overall experience.
The guest house offers a comfortable and modern stay with a range of amenities, including a TV with DVD player, free Wi-Fi, bathrobes, free toiletries, and tea/coffee making facilities. Guests can also enjoy a hearty Scottish breakfast and take advantage of discounts on local golf courses and nearby historical attractions, including the Robert Burns Birthplace Museum.

Top cities

Best Ayrshire bed and breakfasts with a garden

9.1 145 reviews

Airds Farm Guest House

B&B, Castle Douglas

Airds Farm Guest House is a historic 4-star bed and breakfast located in Castle Douglas, offering convenient access to Rockcliffe (27 km), Dumfries and Galloway Golf Club (34 km), and Drumlanrig and Caerlaverock Castles (47 km).
This family-friendly accommodation provides a sauna, hot tub, and rooms with private bathrooms featuring walk-in showers and garden or lake views, alongside modern amenities like flat-screen TVs and free toiletries, with free on-site parking and outdoor seating areas.

9.1 127 reviews

Summer's Bay

B&B, Rothesay

Summer's Bay B&B is located in Rothesay, a charming coastal town on the Isle of Bute, just 30 miles from Glasgow and 31 miles from Ayr. The B&B enjoys excellent ratings for location, cleanliness, and overall guest experience.
This guest house offers comfortable rooms with a choice of private balconies or patios. Enjoy stunning sea views from the sun terrace, relax in the on-site bar, and take advantage of free Wi-Fi, daily maid service, and a flat-screen TV with a DVD player.

No reviews

Spacious Twin Room Ground Floor Street Parking

B&B, Irvine

This ground floor twin room in Irvine is located 12 kilometres from Glasgow Prestwick Airport and offers street parking.
This B&B provides a homestay experience for two guests with a garden, free WiFi, and on-site parking, featuring modern amenities including a TV and in-room tea and coffee facilities.

9.3 114 reviews

Dawn Break Guest House

B&B, Largs

Dawn Break Guest House is located in Largs, just a short walk from both Castle Bay Beach and Largs Bay Beach, making it ideal for those who want to be close to the seaside. The guest house has received excellent ratings for its cleanliness, location, and overall experience.
The guest house has one bedroom and one bathroom, perfect for a small family or a couple. It offers a range of amenities including a garden, free Wi-Fi, and a delicious breakfast, ensuring a comfortable and enjoyable stay.

Frequently asked questions about bed and breakfast in Ayrshire

Are there any famous festivals in Ayrshire, United Kingdom?
Ayrshire hosts several events throughout the year. The Ayr Scottish International Storytelling Festival is a significant one, attracting storytellers from around the globe. There's also the Burnsfest, celebrating the life and works of Robert Burns, a prominent figure in Scottish culture and history, with events spread across various locations in Ayrshire.
What are the best bed and breakfasts in Ayrshire?
Among the B&Bs in Ayrshire, Barns Serviced Accommodation, Beechwood Ensuite Guest House and Harbourside Hotel are the most popular ones.
Are there unique cultural experiences or workshops available in Ayrshire, United Kingdom?
Absolutely! The Robert Burns Birthplace Museum in Alloway offers insights into the poet's life. Various workshops focusing on traditional crafts like weaving and pottery are often available at local craft centres; it's best to check local listings closer to your travel dates. You could also explore whisky distilleries in the region for a taste of Ayrshire's heritage.
What are the best bed and breakfasts with a pool in Ayrshire?
Savoy Park Hotel, The Clan Macgregor Room and The Clan Macfarlane Apartment are the best B&Bs with a pool in Ayrshire.
Which local specialties should not be missed in Ayrshire, United Kingdom?
Ayrshire has some fantastic food! Don't miss trying Ayrshire Dunlop cheese, a creamy, rich cheese with a distinctive flavour. Local seafood, particularly fresh oysters and langoustines, are also highly recommended. Many pubs and restaurants serve traditional Scottish dishes, such as Cullen Skink and haggis, neeps and tatties.
What are the best bed and breakfasts with a jacuzzi in Ayrshire?
The best B&Bs with a jacuzzi in Ayrshire are Retreat At The Knowe Auchincruive Estate, 2 Bed Lodge With Hot Tub On Friendly Farm Stay and The Stables At Brickrow Farm With Hot Tub.
What are some unique or less touristy places to visit in Ayrshire, United Kingdom?
While the Burns attractions are popular, consider exploring Culzean Castle Country Park for its stunning coastal views and less crowded paths. The smaller towns like Girvan and Ballantrae offer a quieter, more authentic Ayrshire experience with charming harbours and coastal walks.
What are the best bed and breakfasts for families and kids in Ayrshire?
The best B&Bs for families and kids in Ayrshire are Barns Serviced Accommodation, Beechwood Ensuite Guest House and Harbourside Hotel.
What kinds of terrain and natural landscapes does Ayrshire, United Kingdom offer?
Ayrshire boasts diverse landscapes. You'll find rolling hills, dramatic coastlines with sandy beaches and rugged cliffs, and fertile farmland. The coastline, particularly around the south, features dramatic cliffs and hidden coves. Inland, you'll encounter gentle hills perfect for walking.
What are the best pet friendly bed and breakfasts in Ayrshire?
The best pet friendly B&Bs in Ayrshire are Harbourside Hotel, Guest Suite - Own Entry - Self Catering and Savoy Park Hotel.
Are there family-friendly hiking trails in Ayrshire, United Kingdom?
Yes, many! Culzean Castle Country Park has numerous trails suitable for families, varying in length and difficulty. The coastal paths around Troon and Ayr also offer scenic, relatively easy walks with beautiful views. Always check trail conditions before setting out.
What are the best bed and breakfasts with parking in Ayrshire?
Barns Serviced Accommodation, Beechwood Ensuite Guest House and Harbourside Hotel are the best B&Bs with parking in Ayrshire.
Are there any safety tips for women travelling solo in Ayrshire, United Kingdom?
Ayrshire is generally safe, but standard precautions apply. Stick to well-lit areas at night, let someone know your itinerary, and be aware of your surroundings. As with any travel, it's wise to avoid walking alone in isolated areas, particularly at night.
What is the perfect week-long itinerary for Ayrshire, United Kingdom?
A week allows for a good exploration. Day 1-2: Explore Ayr, including the Robert Burns Birthplace Museum and Alloway. Day 3-4: Visit Culzean Castle and its country park. Day 5: Explore the coastal towns of Girvan or Ballantrae. Day 6: Enjoy a whisky distillery tour. Day 7: Relax on one of Ayrshire's beautiful beaches, such as Turnberry or Troon.
Are there any one-of-a-kind cultural experiences or workshops to try in Ayrshire, United Kingdom?
Definitely. Consider a traditional Scottish ceilidh (dance) for a fun, interactive cultural experience. Some craft centres might offer workshops in traditional weaving or pottery; check local listings for availability. A guided walk focusing on Robert Burns' life and works could be another unique experience.
What are some great opportunities to engage with locals and explore the culture of Ayrshire, United Kingdom?
Visiting local pubs and restaurants is a great way to meet people. Attending local events, such as farmers' markets or smaller festivals, provides opportunities to chat with residents. Consider staying in a bed and breakfast; this offers a chance to interact with locals and learn about the area from a personal perspective.

Nearby regions

Best pet friendly Ayrshire bed and breakfasts

Among the 686 accommodations in Ayrshire, here are the 4 best pet friendly B&Bs

8.6 551 reviews

Haven House

B&B, Largs

Haven House is a charming bed and breakfast situated in Largs, just a short distance from Kelburn Castle and the picturesque Largs beach. It benefits from excellent location and cleanliness ratings, as well as a very good overall user score.
The guest house offers comfortable rooms with a flat-screen TV, ensuring a relaxing stay. Guests can enjoy free Wi-Fi, parking and the option of bringing their pets, making it an ideal choice for families and pet owners.

9.8 232 reviews

15 Glasgow

B&B, Glasgow

This charming bed and breakfast is located in Glasgow's West End, a short walk from Sauchiehall Street, the University of Glasgow, and Kelvingrove Art Gallery and Museum. It has consistently received excellent ratings for its location, cleanliness, and overall guest experience.
This guesthouse offers a comfortable and relaxing stay for up to two guests. You can enjoy complimentary breakfast, free parking, Wi-Fi in public areas, and room service.

9.6 111 reviews

Daviot House

B&B, Ayr

This excellent-rated guesthouse is directly on Ayr Beach, just steps away from Pirate Pete's Family Entertainment Centre and Ayr Pavilion, with Wellington Square and The Low Green within a 10-minute walk. The guesthouse offers a convenient location for exploring Ayr's attractions, with easy access to the beach and town centre.
The guesthouse offers free self-parking and is within walking distance of Ayr Station and Newton-on-Ayr Station, making it easy to get around. The property includes laundry facilities, a front-desk safe, and free Wi-Fi in public areas, as well as dry cleaning services.

9.1 287 reviews

Irvine Bay

B&B, Irvine

Irvine Bay is a guest house located in Irvine, just 8 kilometres from Royal Troon and 13 kilometres from Glasgow Prestwick Airport, offering easy access to coastal walks, golf courses, and the town centre. It has received excellent ratings for location, cleanliness, and overall guest experience.
The guest house has one bedroom and one bathroom, with a floor area of 18 square metres, comfortably accommodating up to two guests. Amenities include a terrace, garden, free Wi-Fi, room service, parking, and a flat-screen TV, providing a peaceful and comfortable stay.

Best Ayrshire bed and breakfasts with laundry available

8.7 43 reviews

Zikach Apartment Near To Glasgow Airport

B&B, Renfrew

This Renfrew guest house offers convenient access, situated just 3 kilometres from Glasgow Airport and within 10 kilometres of Ibrox Stadium and the University of Glasgow.
The accommodation provides a private bathroom, complimentary WiFi, and a hot tub, with a capacity for three guests across one bedroom.

8.7 14 reviews

The Clan Macfarlane Apartment

B&B, Kilmarnock

The Clan Macfarlane Apartment is conveniently situated in Kilmarnock, just 15 miles from Ayr Racecourse and 18 miles from Pollok Country Park. The apartment has received very good ratings for its cleanliness, location, and overall user experience.
This one-bedroom apartment offers 14 square metres of space and can comfortably accommodate two guests. The apartment offers a fully equipped kitchen, free Wi-Fi, a flat-screen TV, a washing machine, and free private parking.

10 45 reviews

Exclusive-use Luxury Scottish House

gîte

This spacious country house is located in a peaceful countryside setting in Dumfries and Galloway, just 15km from Drumlanrig Castle and a lively town. The property has received excellent ratings for location, cleanliness, and user experience.
The nine-bedroom house comfortably sleeps 16 guests, and features eight bathrooms and three downstairs toilets. The property boasts a games room with a snooker table, a garden, and parking, and offers additional services such as housekeeping, chefs, and catering staff upon request.

9.5 83 reviews

Abbots Way

B&B, Ayr

Abbots Way is a charming bed and breakfast located in Ayr, just a short walk from Greenan Beach and a short drive from Ayr Beach and Ayr Racecourse. It boasts excellent ratings for cleanliness, location, and overall user experience, making it an ideal choice for travellers seeking a comfortable and convenient stay.
The guest house features a spacious 28 square metre floor area with a capacity for up to 6 guests. Amenities include a kitchen with a fridge and microwave, a peaceful garden, free Wi-Fi, and free parking, allowing guests to relax and enjoy their stay in comfort.

Bed and Breakfast in Ayrshire

686 Bed and Breakfasts in Ayrshire

The Dairy

Daviot Guest House

Craignair Cottage

Station House Lanark Bed And Breakfast

Scaurbridge House

Clyde View Bed & Breakfast

Self Catering Private Rural Apartment Ayrshire

Adelaide By The Sea

St Andrews Guest House

Shawlee Cottage

The Foresters Guest House

Tobago Street House

Best Ayrshire bed and breakfasts with breakfast included

Langside Bed And Breakfast

Burlington Guest House

Whitehouse

Burnside Guest House

Top cities

Best Ayrshire bed and breakfasts with a garden

Airds Farm Guest House

Summer's Bay

Spacious Twin Room Ground Floor Street Parking

Dawn Break Guest House

Frequently asked questions about bed and breakfast in Ayrshire

Nearby regions

Best pet friendly Ayrshire bed and breakfasts

Haven House

15 Glasgow

Daviot House

Irvine Bay

Best Ayrshire bed and breakfasts with laundry available

Zikach Apartment Near To Glasgow Airport

The Clan Macfarlane Apartment

Exclusive-use Luxury Scottish House

Abbots Way